​Avriel has performed in schools, public community events, and private events. Today, he continues to teach magicians practical social magic enabling them to Surprise, Amaze, and Bring Joy to others while under almost any condition.

However, it never used to be this way. The first magic experience Avriel had was when he was 9 years old. His cousin performed a magic effect which mesmerised him. As his interest in magic grew, he learnt that many magic effects, good or bad, were created to entice amateur magicians of how unique and special a magic prop or effect is.

Over time, many magicians tire out and leave the magic scene while new magicians fall into the same vicious cycle. For many, the initial interest of bringing joy and happiness to others with magic, turned into a race for the latest fancy products.

Avriel knew something had to be done. He wanted to help magicians to have a way of learning magic without having to pay heaps of money only to find out that they are unable to perform the magic effect they had purchased. He wanted magicians to have a source of playing cards that would work for them or would increase in value over time. Most importantly, he wanted help magicians to focus on magic that will enhance their lives, surprise, amaze, and bring joy to others.

That is how Hidden Street Magic was born.